r skirts and quickly ran away； looking furtively over her shoulder at the amazed young man； sorrowfully watching the running figure！
Speaking of Mrs。 Stowe brings to mind an unscrupulous and yet ingenious trick just about this time played by a young man attached to one of the New York publishing houses。 One evening at dinner this chap happened to be in a bookish company when the talk turned to the enthusiasm of the Southern negro for an illustrated Bible。 The young publishing clerk listened intently； and next day he went to a Bible publishing house in New York which issued a Bible gorgeous with pictures and entered into an arrangement with the proprietors whereby he should have the Southern territory。 He resigned his position； and within a week he was in the South。 He made arrangements with an artist friend to make a change in each copy of the Bible which he contracted for。 The angels pictured therein were white in color。 He had these made black； so he could show that there were black angels as well as white ones。 The Bibles cost him just eighty cents apiece。 He went about the South and offered the Bibles to the astonished and open…mouthed negroes for eight dollars each； two dollars and a half down and the rest in monthly payments。 His sales were enormous。 Then he went his rounds all over again and offered to close out the remaining five dollars and a half due him by a final payment of two dollars and a half each。 In nearly every case the bait was swallowed； and on each Bible he thus cleared four dollars and twenty cents net！
Running the elevator in the building where a prominent publishing firm had its office was a negro of more than ordinary intelligence。 The firm had just published a subscription book on mechanical engineering； a chapter of which was devoted to the construction and operation of passenger elevators。 One of the agents selling the book thought he might find a customer in Washington。
〃Wash；〃 said the book…agent； 〃you ought to buy a copy of this book； do you know it？〃
〃No； boss； don't want no books。 Don't git no time fo' readin' books；〃 drawled Wash。 〃It teks all mah time to run dis elevator。〃
〃But this book will help you to run your elevator。 See here： there's a whole chapter here on elevators；〃 persisted the canvasser。
〃Don't want no help to run dis elevator；〃 said the darky。 〃Dis elevator runs all right now。〃
〃But；〃 said the canvasser； 〃this will help you to run it better。 You will know twice as much when you get through。〃
〃No； boss； no； dat's just it；〃 returned Wash。 〃Don't want to learn nothing； boss；〃 he said。 〃Why； boss； I know more now than I git paid for。〃
There was one New York newspaper that prided itself on its huge circulation； and its advertising canvassers were particularly insistent in securing the advertisements of publishers。 Of course； the real purpose of the paper was to secure a certain standing for itself； which it lacked； rather than to be of any service to the publishers。
By dint of perseverance； its agents finally secured from one of the ten…cent magazines； then so numerous； a large advertisement of a special number； and in order to test the drawing power of the newspaper as a medium； there was inserted a line in large black type：
〃SEND TEN CENTS FOR A NUMBER。〃
But the compositor felt that magazine literature should be even cheaper than it was； and to that thought in his mind his fingers responded； so that when the advertisement appeared； this particular bold…type line read：
〃SEND TEN CENTS FOR A YEAR。〃
This wonderful offer appealed with singular force to the class of readers of this particular paper； and they decided to take advantage of it。 The advertisement appeared on Sunday； and Monday's first mail brought the magazine over eight hundred letters with ten cents enclosed 〃for a year's subscription as per your advertisement in yesterday's 。〃 The magazine management consulted its lawyer； who advised the publisher to make the newspaper pay the extra ninety cents on each subscription； and； although this demand was at first refused； the proprietors of the daily finally yielded。 At the end of the first week eight thousand and fifty…five letters with ten cents enclosed had reached the magazine； and finally the total was a few over twelve thousand！
XIV。 Last Years in New York
Edward Bok's lines were now to follow those of advertising for several years。 He was responsible for securing the advertisements for The Book Buyer and The Presbyterian Review。 While the former was； frankly； a house…organ； its editorial contents had so broadened as to make the periodical of general interest to book…lovers； and with the subscribers constituting the valuable list of Scribner book…buyers； other publishers were eager to fish in the Scribner pond。
With The Presbyterian Review； the condition was different。 A magazine issued quarterly naturally lacks the continuity desired by the advertiser； the scope of the magazine was limited； and so was the circulation。 It was a difficult magazine to 〃sell〃 to the advertiser； and Bok's salesmanship was taxed to the utmost。 Although all that the publishers asked was that the expense of getting out the periodical be met； with its two hundred and odd pages even this was difficult。 It was not an attractive proposition。
The most interesting feature of the magazine to Bok appeared to be the method of editing。 It was ostensibly edited by a board； but； practically； by Professor Francis L。 Patton； D。D。； of Princeton Theological Seminary （afterward president of Princeton University）； and Doctor Charles A。 Briggs； of Union Theological Seminary。 The views of these two theologians differed rather widely； and when； upon several occasions； they met in Bok's office； on bringing in their different articles to go into the magazine； lively discussions ensued。 Bok did not often get the drift of these discussions； but he was intensely interested in listening to the diverse views of the two theologians。
One day the question of heresy came up between the two men； and during a pause in the discussion； Bok； looking for light； turned to Doctor Briggs and asked： 〃Doctor； what really is heresy？〃
Doctor Briggs； taken off his guard for a moment； looked blankly at his young questioner； and repeated： 〃What is heresy？〃
〃Yes；〃 repeated Bok； 〃just what is heresy； Doctor？〃
〃That's right；〃 interjected Doctor Patton； with a twinkle in his eyes； 〃what is heresy； Briggs？〃
〃Would you be willing to write it down for me？〃 asked Bok； fearful that he should not remember Doctor Briggs's definition even if he were told。
And Doctor Briggs wrote：
〃Heresy is anything in doctrine or practice that departs from the mind of the Church as officially defined。
Charles A。 Briggs。
〃Let me see；〃 asked Doctor Patton； and when he read it； he muttered： 〃Humph； pretty broad； pretty broad。〃
〃Well；〃 answered the nettled Doctor Briggs； 〃perhaps you can give a less broad definition； Patton。〃
〃No； no；〃 answered the Princeton theologian； as the slightest wink came from the eye nearest Bok； 〃I wouldn't attempt it for a moment。 Too much for me。〃
On another occasion； as the two were busy in their discussion of some article to be inserted in the magazine； Bok listening with all his might； Doctor Patton； suddenly turning to the young listener； asked； in the midst of the argument： 〃Whom are the Giants going to play this afternoon； Bok？〃
Doctor Briggs's face was a study。 For a moment the drift of the question was an enigma to him： then realizing that an important theological discussion had been interrupted by a trivial baseball question； he gathered up his papers and stamped violently out of the office。 Doctor Patton made no comment； but； with a smile； he asked Bok： 〃Johnnie Ward going to play to…day； do you know？ Thought I might ask Mr。 Scribner if you could go up to the game this afternoon。〃
It is unnecessary to say to which of the two men Bok was the more attracted； and when it came； each quarter； to figuring how many articles could go into the Review without exceeding the cost limit fixed by the house； it was always a puzzle to Doctor Briggs why the majority of the articles left out were invariably those that he had brought in； while many of those which Doctor Patton handed in somehow found their place； upon the final assembling； among the contents。
〃Your articles are so long；〃 Bok would explain。
〃Long？〃 Doctor Briggs would echo。 〃You don't measure theological discussions by the yardstick； young man。〃
〃Perhaps not；〃 the young assembler would maintain。
But we have to do some measuring here by the composition…stick； just the same。〃
And the Union Seminary theologian was never able successfully； to vault that hurdle！
From his boyhood days （up to the present writing） Bok was a pronounced baseball 〃fan；〃 and so Doctor Patton appealed to a warm place in the young man's heart when he asked him the questions about the New York baseball team。 There was； too； a baseball team among the Scribner young men of which Bok was a part。 This team played； each Saturday afternoon； a team from another publishing house； and for two seasons it was unbeatable。 Not only was this baseball aggregation close to the hearts of the Scribner employees； but； in an important game； the junior member of the firm played on it and the senior member was a spectator。 Frank N。 Doubleday played on first base； William D。 Moffat； later of Moffat； Yard & Company； and now editor of The Mentor； was behind the bat； Bok pitched； Ernest Dressel North； the present authority on rare editions of books； was in the field； as were also Ray Safford； now a director in the Scribner corporation； and Owen W。 Brewer； at present a prominent figure in Chicago's book world。 It was a happy group； all closely banded together in their business interests and in their human relations as well。
With Scribner's Magazine now in the periodical field； Bok would be asked on his trips to the publishing houses to have an eye open for advertisements for that periodical as well。 Hence his education in the solicitation of advertisements became general； and gave him a sympathetic understanding of the problems of the advertising solicitor which was to stand him in good stead when； in his later experience； he was called upon to